Design for me is not about "playing with shadows" or "oh, here a pixel is off" (although, to be honest, it annoys me when in Figma instead of normal numbers, there are these 123.4 and 99.7 — as if the interface itself stumbled a bit)

This is a way to make the complex simple, the boring desirable, and the product understandable not only to unfortunate colleagues but also to a grandmother with a basic mobile phone.

🧩 I love to break everything down by CJM, find the weak point, come up with a solution, verify the hypothesis, and… throw it out completely if it doesn’t work.
JTBD, feedback, iterations, metrics — for some, this is Ph'nglui mglw'nafh Cthulhu R'lyeh wgah'nagl fhtagn, but for me — just an ordinary Tuesday.

📊 A product approach is when you don’t just design a screen, but ask the question "why does this screen even exist?"

💥 I don't believe in a “freelance creator”. I believe in hypothesis → test → conclusion → iteration → success → dumplings.

Before, I simply made things look nice. Now — I make them useful and with character.
So that the user says "oh, cool", and the business says "oh, the conversion has increased".